Source: How to Create a Custom Business Analytics Dashboard with Google Sheets

Data means little on its own. Open a spreadsheet packed with numbers, and it’s difficult to tell what’s improving and where you should focus your efforts.

That’s one of the things that makes reporting on numbers—your site traffic, store sales, or sign-up growth—so frustrating. You have to find the data, figure out how to make sense of it, and then write about what the data shows.

Wouldn’t it be better if you could make a dashboard that automatically turns your numbers into clear, actionable insights?

With a spreadsheet and some data integrations, you can build the custom dashboard of your dreams. In this tutorial, we’ll turn your website’s Google Analytics data into an automatically updating dashboard in Google Sheets—then you could use these steps to make an automatically updating dashboard about any other data you want.